A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local seo, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local queries. When it comes to choosing your categories be specific. You have a much better chance to rank for “New Jersey Local SEO” or “New York SEO” than for generic terms like “Local SEO” or “SEO”.
Local search results appear for people who search for products and services near their location. They are shown a few number of places across Maps and Search. For example, you will see local results if you search for “new jersey web design” from your mobile device. Google will show you the kind of matching nearby web design firm that you’d like to visit.
Local SEO starts with NAP (name, address, phone) and then creating citations (listings) on every other local listing sites like yelp, foursquare, yellowpages, hotfrog etc. Having same NAP information on your website is absolutely critical and essential. Adding accurate and complete information about your business always helps you with click through rate. Its essential to get the website updated with accurate and complete NAP and other business related information like description, hours, menu, photos etc and then copy all the information into GMB.
To really improve your local rankings you will need to build citations for your local business website, these can be on local business listing website (LBLs) like yelp, foursquare, yellowpages, hotfrog etc. The building, maintaining and data cleansing of local citations is an important part of local seo. This enables you to not only showcase your services in search engines such as Google, Yahoo and Bing but also, more importantly, help your customers find you easily.
Another big ranking factor for local seo is to encourage customers to leave positive reviews on your GMB listing. Your star rating is also displayed on the google map to searches so a high rating can also improve your click through rate from the SERPs too. Google wants to translate your offline popularity into online. Hence getting positive reviews from your clients and customers is critical these days, so it’s an essential that business owners, managers or concerned executives communicate with their best clients and customers to get positive reviews from them which mention their products and services.
Reviews are always a subject of scrutiny, whether it be positive or negative. With Google My Business, it can come from anyone, from field experts, regular customers or clients, and anyone else. Reviews are one way that helps your customers and clients get their concerns straight to you, that is why it’s important to respond back. For every negative reviews, proper response with your clarification is essential to convert their impact positive.
Google My Business shows customer data through their insights. By using insights, you will be able to see and analyse how people came across your website for more information about your products and services, and what they are looking for. You can also see how many customers visit your website, and how many times they have viewed your products and services related informations and from where they exit your website. This is very important data for your local seo strategy, as you can instantly see how well you are performing, and see which new strategies and techniques you can use to further improve your business volumes.
Having an online business in today’s world is a challenge, as you are always facing a lot of competitors in your niche. It is always important to find ways to stand out, and optimize your Google My Business account will do just that. Using this tool GMB, you would be able give your online business the visibility it needs, and help potential customers find you easily.
With the latest advancements in the search engines, bots and crawlers crawl your website fetching the keywords and content to algorithmically position your webpage in the search results. Therefore, the need for advanced and customized search engine optimization for your webservice or online store has grown tremendously.
An excellent strategy in implementing an SEO plan for your website is to follow local citations and target the geolocations specifically in keywords. One of the main advantages by following this method is that you can rank high and quicker in the search results when geolocation is targeted. Whenever a user enters a long keyword, search engines first check its density. If the competition is less and there is a good volume of searches for a region specific long tail keyword, then the search engines place your website on top. But in order to make it to the top, you must work on your SEO and include local citation in it.
As Google now auto suggests through drop down as a user types, the rate of people searching using local citations and long tail keywords has also grown exponentially. Various surveys were conducted and statistics around the world show an extremely high click-through rate in the search results for websites that rank on top position when a long tail keyword search is performed.
Below are few advantages of using local citations while working on SEO for your website.
Since there is no high competition, targeting long tail keywords is easy. You can avail the services of a SEO company for long tail keywords at an affordable price. Also, these local citations can be easily indexed and ranked well within a short span of time after the implementation of SEO.
Local search engine optimization is in a way similar to target specific niche advertising. While general and broad SEO target the entire country or the world, through local SEO, you can target the regions and places where you do business. For example, suppose you provide car rental services in one city of your country. You wish to perform SEO to bring more traffic and business through search engines, it is useless if the keywords you target get ranked in some other city or country where you do not operate or have no business presence in any form. To convert the visitors to sales, you need to get potential visitors and clicks to the website through search engines. This can be achieved through local SEO quickly with less effort and cost. The return on investment for SEO tasks and for local SEO is highly successful.
To target the right audience and get potential customers traffic to your site, you need to do rigorous keyword research and find the phrases that has high volume of searches but low competition of the phrases. By preparing a solid SEO keyword research, the plan to implement SEO can be well planned and executed with the help of an SEO company. If you find keyword research to be a haunting task, then you can directly approach a well recognized SEO firm and tell them your requirements of using only long tail keywords in your business area and they’ll do the job for you.
In today’s competitive world, making your company stand out requires smart planning and hard work. Marketing professionals need to build up new strategies and come up with creative ideas for promoting the products or services of the company they work for. With growing reliance on the Internet, the need for effective online marketing is also increasing. Internet marketing involves various techniques. Putting up your company’s website in a local business listing is one of the effective ways of promoting your company online. If you are thinking of using this online marketing technique, you would need to consider a number of factors. If you don’t know where to begin here are a few pointers for you:
Use one business title for different business listings:
The name of your business is the most important factor that can get the website rank higher on the search results. Having one consistent business title is extremely important. You need to use this title across all data sources. This makes it easier for search engines to trust in the location and existence of your company. If you have named your business “Joe’s Pizza” in one business listing and “Joe’s Chicago-Style Pizza” in another, there is a very good chance that Google and/or other search engines may consider that as two separate identities when indexing Joe. That is why you need to choose one title for your business and use this particular title for all the different classified listings.
You may also include keywords in your website title. This is one of the common SEO (search engine optimization) techniques and is known to be quite effective. However, you must keep an eye on the use of the keywords. Overstuffing your site title with keywords will only make things worse. The search engine may recognize your effort and can penalize your website.
The best technique is to describe what you do in a clear and concise manner. For example, “Joe’s Chicago-Style Pizza” describes the business more clearly rather than a simple “Joe’s Pizza”.
Links and citations:
Google, Bing, Yahoo and other search engines find business suing two primary ways:
· Visiting links that lead to your website, and tracking the sites where the links appear
· Tracking citations of the firm and tracking on which site the citations appear
These factors are used extensively when determining the ranking of a particular website. When two sites are equal in all aspects, these two factors are considered when deciding which one will rank higher.
Most of the local search engines allow you to include your company under a particular or a number of categories. Placing your firm under specific categories will help visitors understand what your business does. Though it may seem like a trivial step, it is extremely important. This data is used when search engines determine which results should appear when particular keyword is being searched.
These are some of the factors that hold utmost importance as far as the ranking of your website in a local businesses center is concerned.
Embedding Instagram feeds on the website
Advertisers always search for ways to exploit Instagram to their advertising purposes. Almost all notable brands have their existence on IG. Embedding live Instagram feeds on the official site of a brand or about the e-commerce site of a company is a superb move in that regard. By embedding Instagram feeds in your own brand’s official website, you exploit the visually attractive part of IG posts to increase your site performance and increase your brand’s business.
Users tend to stay more on your site surfing via Instagram feeds embedded in your website. Embedding Instagram feeds in your organization website can help to bring the purpose of sale nearer to the use of inspiration. It boosts the conversion prices, raises the dwell-time, and lessens the bounce speed. Also, but also, it gives social proof, consequently generating societal trust among your customers.
5 amazing tools that allow you to embed Instagram feeds onto your site.
1. Instagram Official Embedding
Instagram itself provides the performance to embed individual posts on websites to discuss them with your customers and subscribers.
Because IG itself supplies it, thus it’s among the most trusted approaches to embed Instagram feed onto your site. When you embed Instagram feeds on your site with this station, the embedded photograph feed shows your username and caption (only if you choose to display it) connected with the photograph feed and clicking on it leads back into the first origin, in other words, that the IG profile.
Duplicate the embed code, then visit the page where you wish to embed the IG photograph feed and paste the embed code. That is it.
Taggbox is an incredible social networking aggregator, and display tool which allows you to create exquisite and stunning Instagram feeds walls to embedded in your website.
It retrieves Instagram feeds for both kinds of Instagram accounts- Company and Personal.
It functions in real-time, so you get to exhibit recent and upgraded Instagram feeds on your website. It has incredible customization choices, fascinating topics, and reactive designs help you to customize your Instagram feeds to be displayed on your website.
It includes active moderation panel which allows you to filter your IG feeds to protect against the immaterial feeds from becoming displayed on your site and hence keeps the health and level of your Instagram feeds.
It has robust Analytics attributes provides profound insights into the responses, interactions, and involvement of the users together with all the embedded IG posts.
Instush is an Instagram photo show tool which lets you make backgrounds from Instagram pictures.
It’s a reasonably handy tool using a user-friendly interface. It has many different qualities that make your IG travel and expertise beautiful.
You may even aggregate images which you’ve enjoyed while browsing through IG.
Once aggregated, you may produce beautiful wallpapers from such pictures with the support of all 14 amazing IG gallery layouts and templates.
You can use these picture grids and backgrounds to your displays, Twitter, and Facebook cover webpages. Bear in mind; your account must be people to print your IG galleries.
Snapwidget is still another tool which allows you to Embed Instagram feeds onto your site to be able to enlarge your followers.
Snapwidget functions in real-time. Consequently, it automatically shows IG feeds around the site whenever they’re posted on it.
Snapwidget provides you with different options for widgets to select from. Here’s a list of Instagram widgets which Snapwidget provides –
LightWidget is a reactive IG widget that enables you to embed live Instagram feeds onto your site, sites, online stores, and many others.
It’s a user-friendly application, and reactive enough to embed live IG feeds on sites and display them easily onto tablets tablet computers, phones, and other display types.
All you have to do is create the embed code together with LightWidget and paste it to the page where you want to embed it.
Therefore, after going through this guide, one thing must happen to be very clear in your head that embedding live IGfeeds onto your site is nothing less than the smartest choice you may take for improving your site’s functionality.
Improved click-through prices, grew user-engagement, demonstrating social evidence, developing interpersonal trust for your brand, and a lot more benefits such as these can induce any marketer to embed Instagram feeds in their brand’s official site instantly.
Then, what’s holding you back? Embed live Instagram feed onto your site and see wonders occur for your brand.
When it comes to features, versatility and security, any of the content management systems cannot beat WordPress. It is the most versatile CMS that can help you in developing and managing the website with the help of WordPress. Whether you want to develop a custom blog or a professional website, this tool is the ideal for you.
Let us discuss few of the benefits of WordPress website design:
Effectual Content Distribution Engine – When you arrange this tool appropriately, it works like a content distribution engine and augments your website’s search engine ranking. This technique helps search engines to find your web content very quickly and within some days, you will find your website in highest search results.
Array of Plugins – It provides variety of plug-in and most considerably, they are all free. Whatever functionalities you may want to put in in your website, you can do it naturally using these plugins. All you require to do is merely download the essential plugins and fit them in your site.
Cost – It is an open source content management system and you can set up a free website on WordPress.com. Nevertheless, if you want to start your business website, you should purchase a custom URL and contact a hosting service provider to get reasonable hosting solutions.
It is easy to Use – It is a developer friendly content management system. Even if you are a fresher web designer, you can download and install it without any complexity. Once the installation procedure is comprehensive, you can log in to you account and begin adding new pages, text, navigation bar etc.
Easy to Customize – Unless you design a modified website, web users will not notice your site. WordPress Development Company offers you all the necessary tools to customize your site and complete your business goals.
Highly safe – Hackers frequently try to steal confidential data from websites. Consequently, you must build your website on a well-built content management system. It is a highly safe CMS and it comes with high security features to keep the hackers away from your site.
Getting Help Is Easy – Web developers all over the globe use it and you can find ingenious tutorials online. There are also quite a few forums. If you face any difficulty during website design procedure, you can refer to these tutorials and ask WordPress design expert to find a simple solution.
WordPress website design is not much difficult. Besides, one needs basic designing skills to customize the site. If you are not an expert, then you can hire a designer yourself from a renowned company for the WordPress web design. It will ensure that you will get better services at cost-effective prices.
While many businesses now accept that social media marketing is essential for overall business success, a May 2015 social media (SM) report by industry insider Michael A. Stelzner, highlighted a some alarming insights. Most alarming of all was the fact that while Facebook dominates social media marketing, the majority of businesses which use the platform don’t actually know if their SM marketing efforts are actually working.
Why Businesses Need a Better way to Measure the Success of Their Marketing Efforts
In the majority of cases, many small to medium sized businesses simply assume that their SM marketing strategy is working. In part, this is because once businesses are listed on social media platforms such as Facebook, their business profile pages also appear more predominantly in Internet search results.
However, social media marketing isn’t the same as simple off-site search engine optimization. SM marketing is about getting up close and personal with your target audience. More specifically, social media marketing is about building trust and enthusing new clients with your business message and branding.
The above being the case, if your business doesn’t have a way of measuring the success of your branding and content syndication efforts, you don’t really have a SM marketing campaign in the first place.
How Social Media Management Tools can Help
Are you a business who doesn’t really know if your SM marketing efforts are actually working? If so, it’s likely worth investing in dedicated social media management tools.
Social media management tools don’t just allow businesses to communicate more easily with other social media users. Rather, cross-platform applications will often provide businesses with a way to track and analyze which social profiles, posts, and groups seem to garner the most organic interest in the first place.
Of course, just tracking a businesses popularity on SM is only part of the solution. The overall key to better social media marketing is to respond to traffic fluctuations by syndicating content which businesses know will likely generate new sales leads. SM management applications allow businesses to do this. The only question is, are you ready to take your own social media marketing strategy to the next level?
Many people opine that press releases have been done to death. However, this post will disabuse such a notion. Social media has transformed the way today’s people communicate with each other. Businesses, nowadays, work industriously to find novel ways of communicating and making their presence felt on the mammoth social media platforms. And one such tool, helping businesses to do seamless and effective communication upon these platforms, is a press release.
Revamped press release is ready to take the web by the storm
Since their inception, press releases have helped in business promotion. Now, with the advent of the web, releases have become important in communicating a company’s laurels or critical information to its targeted customers and/or prospects.
At present, every company-whether big or small-is making a beeline for social media, which is the most integral part of any marketing campaign. Because of its speedy growth, social media is slowly replacing the more conventional brand communication channels. At this juncture, the need for a formal communication model on social media platforms is fulfilled by a release.
A press release has become the finest tool for managing public relation on current social media platforms. However, in the era of the web, the releases have undergone some noteworthy changes. One of the most important changes has been related to a release’s search engine friendliness. That is, every release will have specific/targeted keywords, which your audiences are likelier to type.
Why press releases are so important?
Press releases have gained a foothold in the realm of internet marketing because of the following factors:
Unveiling a new service or product
Whenever you wish to announce an addition to your company’s range of offerings, you draft a press release. The release will be rich in keywords. (However, keyword stuffing-excess of keywords-should be avoided.) Once drafted, a release will be submitted to a prominent Press Release Directory.
Improving brand image
Because of their ease of publishing, releases have become an important medium to improve your brand’s image. Always remember, the more you publish informative releases, the better it is for your business’s brand image.
Releases often help in enhancing a reader’s knowledgebase. All you have to do is to add a few important links-that redirect a reader to informational webpages-on the release’s page.
Through these points, it is evident that press releases are an important promotional tool on the web.
Brand audit is an integral part of social media strategy. It helps you to understand the condition of your brand portfolio in the online world so that you can relate the financial performance of your brand. This analysis helps you to evaluate your site’s actual market position and awareness. It provides a clear snapshot of brand presentation and success of a site and reveals the true condition of your website.
Conducting a brand audit has become the foremost requirement in today’s competitive internet world. There are a large number of websites selling the same products and services and you need to make extra efforts to distinguish your website from the lot. Brand audits include analyzing the current position of your website while comparing to the competitor firms. Depending on the data of number of visitors, regular customers and processed sales, your share in the online market is revealed. This search helps to clear out the active users to your website and you will be in a position to better serve their needs and expectations.
Customer satisfaction and their opinions about your products are required to be known to better serve them in near future. By giving supreme importance to their expectations and reviews, you can distinguish your products from others. Brand audit allows you to avoid loss of loyal users to your website, due to their dissatisfaction, with some changes to the website. It also helps you analyse the key users in your field or industry and assists you in reaching out customers that are active in several social media channels such as blogs, Twitter, Facebook, Google + and others.
We also perform Brand Audits, providing a report on how and where your brand is currently being discussed online. We can provide information about the ‘key online influencers’ in your field or topic area to assist you in reaching out to bloggers, tweeters or Instagram users who can help you push out your message.
There are several esteemed companies that help in improving the quality of your online presence. These companies have established a well known name in the industry for enhancing the social media presence of businesses. They perform full brand audits across the social web to clearly identify the risks and the opportunities. Their comprehensive and detailed report on how and where your brand is being discussed helps you to get an insight about the popularity of your brand on the internet.
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