Author Archives: Michael Paul

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If […]

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. And this is where customer […]

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […]

Bestselling author Chase Jarvis explains why you need to stop over-thinking and just follow this signal. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite […]

Marketers are under increasing pressure to show measurable results to the business. Marketing attribution is something I’ve been a little obsessed with since I started blogging. In the end, you have to be willing to take accountability for the success (or failure) of your marketing activities. Sounds simple enough, but there’s a whole lot more […]

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the […]

“Choose your battles”’ is an eternally sage piece of wisdom. If we’re constantly pursuing every opportunity and undertaking that strikes our fancy, we’re bound to spread ourselves too thin, with costly impacts on the quality of our output.  Account based marketing (ABM) is a practice founded on the principle of choosing your battles wisely. By […]

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce or online B2B […]

By: Megan SellTitle: SEO News You Can Use: Google Creates a Blind Spot for AdvertisersSourced From: www.seoblog.com/seo-news-you-can-use-google-creates-a-blind-spot-for-advertisers/Published Date: Mon, 07 Sep 2020 13:00:18 +0000 For More Information about our services please visit: Fuseology Creative SEO Marketing Agency 1509 NE 83rd Ct Vancouver WA 98664-4093 (360) 602-2655 WEB: https://gmbp.in/ul/5ee2dec680e21 MAP: https://gmbp.in/ul/5ee2ded3d4a79 #SEO #WebDesign #Vancouver #Marketing #Music […]

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work?. Really well, it turns out. Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else. Email itself has […]

There’s an elegant simplicity to the simple to-do list. It may not be as sophisticated as a diary, as substantial as a manual, or as lofty as a philosophical treatise. But it does one thing well: It gives you straightforward instructions on what to do and in what order. In the era of peak content, […]

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. The only way to accomplish any of this is through proper […]

By: Megan SellTitle: 5 Marketing Tips to Emotionally Engage with CustomersSourced From: www.seoblog.com/5-marketing-tips-to-emotionally-engage-with-customers/Published Date: Thu, 03 Sep 2020 12:00:00 +0000 For More Information about our services please visit: Fuseology Creative SEO Marketing Agency 1509 NE 83rd Ct Vancouver WA 98664-4093 (360) 602-2655 WEB: https://gmbp.in/ul/5ee2dec680e21 MAP: https://gmbp.in/ul/5ee2ded3d4a79 #SEO #WebDesign #Vancouver #Marketing #Music #Meditation Additional Informational Links: […]

By: Michael MelenTitle: SEOblog Interview: New York City SEO Expert Michael Melen from SmartSitesSourced From: www.seoblog.com/seoblog-interview-new-york-city-seo-expert-michael-melen-from-smartsites/Published Date: Fri, 04 Sep 2020 12:00:00 +0000 For More Information about our services please visit: Fuseology Creative SEO Marketing Agency 1509 NE 83rd Ct Vancouver WA 98664-4093 (360) 602-2655 WEB: https://gmbp.in/ul/5ee2dec680e21 MAP: https://gmbp.in/ul/5ee2ded3d4a79 #SEO #WebDesign #Vancouver #Marketing #Music #Meditation […]

30-second summary: There’s “super-resolution” technology that can greatly improve the quality of your website images. Higher resolution images have multiple benefits, including being preferred by Google and being more likely to attract attention and be shared. There are a few considerations before using super-resolution, including the impact it can create for on-site speed. Fractl’s VP […]

30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections are your best friend. Voice search is fast gaining popularity among online users. It is easier, faster, and more conversational […]

30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them isn’t as difficult as you think. There is a structured and repeatable process for gaining those positions. Ahref’s Mark Webster shows you how to analyze […]

Today, I’m going to show you how to use the Ubersuggest Chrome extension to get more search traffic. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://chrome.google.com/webstore/detail/ubersuggest/nmpgaoofmjlimabncmnmnopjabbflegf?hl=en____________________________________________ First off, if you already haven’t, make sure you go and download the Ubersuggest Chrome extension. You can just go to the Chrome Store, type in Ubersuggest and you’ll see it. It […]

30-second summary: Most marketers combine SEO and paid media campaigns, but the marketing budget between the two should not necessarily be split down the middle. Paid media campaigns, which include PPC, social, and influencer campaigns, are a one-and-done expense, meaning the investment doesn’t build on itself. SEO can take weeks or months to show results, […]

30-second summary: The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the bounce rate also increases a lot. It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product […]

“Let me tell you what I wish I’d known, when I was young and dreamed of glory. You have no control who lives, who dies, who tells your story.” –George Washington, Hamilton In case you haven’t been watching Hamilton on repeat for the last two months, there is one moment I think all marketers should […]

In June 2020, Australia announced it had officially entered into a recession for the first time in 29 years. With many marketers having not weathered a downturn of such proportion before in their career, the Communications Council along with marketing consultants Rob Brittain and Peter Field looked at how these professionals can best navigate this path of uncertainty through to recovery with a specific focus on Australia and New Zealand. It has been […]

In these times, communication and connection are critical to the well-being of your employees and community. After half a year of adjusting to the pandemic and remote working, you’ve shared stories about the struggles your employees have had staying engaged with your organization and with each other. In fact, according to a recent Glint survey, as […]

Have you ever brought home a new product and opened up the box brimming with excitement, only to find a set of instructions that you had to unfold eight times into a massive page of complicated steps and diagrams?  There goes your excitement. (Along with your plans for the day.) We know that many marketers […]

Today I’m going to teach you how to rank for thousands of keywords using Google Search Console. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________ So the first thing I want you to do is to log into Google Search Console, it should look something like this and what I want you to do is click on your […]

You might think you know your customer inside and out, but what you really know are the likes, dislikes, and behaviors of your ideal customer. In reality, each person engaging with your brand is unique. A one-size-fits-all approach to marketing fails to account for their individual quirks. The solution: customer segmentation strategies. Personalization has fast […]

How many marketing articles have you seen around the idea that “content is king?” You’ve probably seen dozens of them, all following the same basic structure, sharing the same statistics, and basically saying the same thing over and over. Hundreds of these articles exist on hundreds of different marketing sites. Coming up with new ideas […]

Are you getting started with retargeting ads? Perhaps you’ve heard of them, understand the basics, and want to learn more. Well, you’ve landed in the right place. In this guide, you’ll find out what retargeting ads are, how they work, and the goals they can help your business achieve. Let’s jump right to it. The […]

Limited Edition ColdFusion Merch:INTERNATIONAL: https://store.coldfusioncollective.com/AUSTRALIA: https://shop.coldfusioncollective.com/ Previous Neuralink Episode: https://youtu.be/9uRK8Delzvk — About ColdFusion —ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my content, please consider subscribing!I’m also on Patreon: https://www.patreon.com/ColdFusion_TVBitcoin […]

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships. Just think about where […]

Even before the pandemic struck, healthcare marketing was at a turning point. Challenged by rising costs, evolving consumer expectations, disruptive new market entrants and complex health and technology ecosystems, healthcare marketers are facing a growing impetus to evolve.  There are four key challenges today: trust, targeting, mindset and engagement. That’s why we’re excited to announce […]

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – […]

Each day, millions of marketers face the challenge of balancing “brand building” with “generating more leads.” This balance can sometimes cause marketers to choose one over the other, but why do we need to make this tradeoff? A study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand […]

It’s the element of surprise. That moment three minutes into his hit single, “In the Air Tonight”, when Phil Collins explodes into a groundbreaking drum solo that inspired a decade of imitators. It’s something that content marketers should keep front and center in their toolbox. It’s the point at which a story turns from despair […]

Today, I’m going to go over the ideal blog layout. Many of you have a blog, you have a website, you’re writing content, but what’s the ideal layout? What you’ll find is if you don’t have the ideal layout, sure, you can still get traffic, but you won’t get any conversions. So I’m going to […]