Author Archives: Michael Paul

30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical […]

30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand. Generative Pre-trained Transformer 3 (GPT-3) technology is the largest most advanced text predictor ever. It will eventually be available as […]

There are now more than 706 million LinkedIn members, and every month on the platform these professionals engage with and discuss content that’s important to them — inside and outside the office. In this edition of the Water Cooler, we’re taking a deep dive into the articles that are receiving the most shares from marketing […]

Would you listen if 4 ridiculously smart friends gave you really good business advice? Any guesses who gave it to me? Without a doubt, this has helped me become a better person and succeed in business. I hope you enjoy this next episode of Behind the Brand. Link to video about why creating a niche […]

Content marketing always starts with the best of intentions. You do your research, develop a strategy, fill out an editorial calendar, and establish a publishing cadence. Your content is 100% relevant to your audience, each piece serves a purpose, and your results are real and measurable. But, of course, things tend to slip over time. […]

For years, the marketing and sales teams were siloed at Genesys working independently to reach potential customers while the B2B buyer’s journey grew more and more complex. This was a challenge as the company sought to enter new international markets and reach more of the right people, at the right time. “Admittedly, I think sales […]

Databricks is a San Francisco-based computer software company that offers a cloud-based platform that unifies data and artificial intelligence. Because of COVID-19, the company needed to shift an in-person conference in London to a virtual format. To help promote the new format, Databricks turned to LinkedIn. Challenge While a virtual setting for its conference provided […]

Today is another day of Content Marketing Unlocked. I’m going to be breaking out all the different media outlets you can be using to generate more traffic. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/ Action Items: https://neilpatel.com/training Playlist – Content Marketing Unlocked: https://www.youtube.com/watch?v=9_rULUbLqE4&list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033____________________________________________ Media outlets, especially sites like the Forbes, the Huffington post, the New York times, […]

Accountability is something that is incredibly important in order for the departments within a company to work well together. Unfortunately, in a corporate environment, in this age of “consensus,” it is not easy to assign or accept. The lack of rightful accountability is often quite prevalent in marketing and sales. Since most B2B organizations use […]

How do you get attention for your brand without overspending on resources in a saturated market? It’s a question of ‘how do you rank and win?’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also helps to […]

Event marketers and planners know everything that goes into setting up a great in-person event. They’ve refined and built upon their processes with each successive effort. It’s no coincidence that some of our favorite conferences and summits just seem to get better each year. With events shifting completely online for the time being (and probably […]

Today is another day of Content Marketing Unlocked. I’m going to be breaking down how to rank number one in the long term. We’re going to be going over marketing strategies, media outlets, going omnichannel, and of course, scaling up your content production. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/ Action Items: https://neilpatel.com/training Playlist – Content Marketing […]

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer’s attention, and ultimately turn that […]

Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn, […]

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. You’re probably aware that consumers are highly influenced by personalized experiences. The statistics about […]

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. Email automation […]

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve 34% more revenue from new customers 108% more acceptance of Marketing Qualified Leads (MQLs) 36% increase in customer retention That’s enough for any B2B company to run with and give […]

Words matter. How we communicate makes the link between our purpose and the results we deliver. Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. The word “communication” elicits images of writing, talking, presenting – the […]

You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has […]

The strange story about the invention of Wi-Fi technology — About ColdFusion —ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my content, please consider subscribing!I’m also on Patreon: https://www.patreon.com/ColdFusion_TVBitcoin address: […]

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a […]

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online […]

By: John MoranTitle: How Small Businesses Can Leverage SEOSourced From: www.seoblog.com/how-small-businesses-can-leverage-seo/Published Date: Mon, 10 Aug 2020 15:52:24 +0000 For More Information about our services please visit: Fuseology Creative SEO Marketing Agency 1509 NE 83rd Ct Vancouver WA 98664-4093 (360) 602-2655 WEB: https://gmbp.in/ul/5ee2dec680e21 MAP: https://gmbp.in/ul/5ee2ded3d4a79 #SEO #WebDesign #Vancouver #Marketing #Music #Meditation Additional Informational Links: Google Driving […]

By: Beatrix PotterTitle: How to Define Your Target Audience to Improve Your Marketing Success RatesSourced From: www.seoblog.com/how-to-define-your-target-audience-to-improve-your-marketing-success-rates/Published Date: Tue, 11 Aug 2020 12:00:00 +0000 For More Information about our services please visit: Fuseology Creative SEO Marketing Agency 1509 NE 83rd Ct Vancouver WA 98664-4093 (360) 602-2655 WEB: https://gmbp.in/ul/5ee2dec680e21 MAP: https://gmbp.in/ul/5ee2ded3d4a79 #SEO #WebDesign #Vancouver #Marketing #Music […]

By: Jhonathon BadalofTitle: Top 10 Free SEO WordPress PluginsSourced From: www.seoblog.com/top-10-free-seo-wordpress-plugins/Published Date: Wed, 12 Aug 2020 12:00:00 +0000 For More Information about our services please visit: Fuseology Creative SEO Marketing Agency 1509 NE 83rd Ct Vancouver WA 98664-4093 (360) 602-2655 WEB: https://gmbp.in/ul/5ee2dec680e21 MAP: https://gmbp.in/ul/5ee2ded3d4a79 #SEO #WebDesign #Vancouver #Marketing #Music #Meditation Additional Informational Links: Google Driving […]

By: Ivan ReedTitle: SEOblog Interview: San Diego SEO Expert Ivan Reed from SunCity AdvisingSourced From: www.seoblog.com/seoblog-interview-san-diego-seo-expert-ivan-reed-from-suncity-advising/Published Date: Fri, 14 Aug 2020 12:00:00 +0000 For More Information about our services please visit: Fuseology Creative SEO Marketing Agency 1509 NE 83rd Ct Vancouver WA 98664-4093 (360) 602-2655 WEB: https://gmbp.in/ul/5ee2dec680e21 MAP: https://gmbp.in/ul/5ee2ded3d4a79 #SEO #WebDesign #Vancouver #Marketing #Music #Meditation […]

30-second summary: Value stream management is the practice that helps businesses to determine the value of the software development process.  By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle. Mapping value streams will help you improve visibility throughout the whole software development cycle. […]

Today I want to teach you guys how to track the results of your content and set up your analytics correctly. So then that way you can get the maximum results and fine tune and optimize your content marketing efforts for sales, revenue, leads. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/Google Tag Manager – tagmanager.google.com Action Items: […]

30-second summary: Performance marketing is growing strong and the idea of thinking of the future along with emerging technologies that can supercharge your campaigns sounds exciting. The applied use of AI in marketing is a common challenge for many brands. As consumer behaviors are changing and new technologies emerge, it’s critical for marketers to explore […]

30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day. However, in a crowd of 30 million company pages, to stand out and grow your […]

. Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event schema […]

No doubt it’s tough to reach the right audiences on social media. The good news is that more of the people (in fact, many of the world’s professionals) you’re trying to reach are on LinkedIn. And they’re engaging, with more likes, comments, and content shares. They’re also growing increasingly savvy to outdated digital marketing tactics. […]

As a social media manager, it’s hard to find time to think, let alone time to strategize. How do you prioritize the channels and messages that matter when your time is limited? And where can LinkedIn fit in your daily routine?   If your goal is engaging professional audiences in context where they’re in the mindset […]

Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave such big stakes to chance. Instead, borrow a page from the playbook of the LinkedIn Marketing Solutions team. It took […]

Today I want to be covering more link building tactics. Link building’s super important because without links, what you’ll find is you won’t rank that highly on Google. So it is one of the key necessary things that you have to do if you want the best rankings. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/GoDaddy WHOIS – […]

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift […]

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our […]