Engage Your Prospects in More Personal Ways with Conversation Ads

Blog Header 810x400 v03.05

> Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023. Not only are people using these apps, but they’re being used more than three hours a day. On LinkedIn, we are also seeing a shift to more personal […]

The Direct No-Nonsense Relationship Between Employee Activation and ROI

happy millennial african american male worker recording voice message picture id1182227856

Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction.Employee satisfaction keeps employees on the job longer.Going beyond […]

How Did Instagram Start?

hqdefault 10

The first 500 people to click the link will get 2 months of Skillshare for FREE: https://skl.sh/coldfusion3 — About ColdFusion — ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my […]

Nine site audit issues we always see and tips to tackle them

page speed checking during site audits

After carrying out thousands of site audit activities across varying industries and site sizes, there are some stand out issues that are repeated over and over again. Certain CMS platforms have their downfalls and cause the same technical issues repeatedly but most of the time these issues are caused by the sites being managed by […]

Let’s let “KPI” die and practice what we preach

asg pb0biDLIh0WNOyh22Fart TE5mjf2n8gnRyu3h2F1582908751690 1582908751690

“Key performance indicator”, KPI sounds like a phrase concocted in a lab or something that a teen came up with trying to add more words to their high school term paper. But we use “KPI” all the time — myself included — mostly because that’s what we’ve heard other people say. But I’m calling it. […]

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

cropped shot of a young businessman using a mobile phone during a picture id964894446

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. According to HubSpot, marketers that blog consistently are 13 times more likely to see a positive ROI. Marketing […]

Digiday Research: 66% of agencies now offer maternity leave

agency culture maternitypaternity 1

About two-thirds of agency employees say their agencies now offer maternity leave, with about 45% of the same employees saying their shops also give paid leave to new fathers. That’s part of a new survey covering work-life, culture and careers conducted by Digiday Research early this year. About 63% of the agencies that offered maternity […]

Instagram influencers are creating their own TV-style ad breaks

Medina Pic

What’s old is new again. Instagram influencers are starting to put their own placeholders before and after their sponsored posts, similar to an ad break on TV. Whenever well-known interior design influencer Medina Grillo shares a sponsored Instagram Story there’s a placeholder titled “Ad break” that runs before the video starts. Underneath the title is […]

17 Brilliant Irish Marketing Triumphs


> The Irish are well known for many things: the gift of the gab, convivial pubs, U2. What’s not as well known is many recognizable models of marketing excellence are rooted in the Irish tradition. As St. Patrick’s Day approaches, let’s raise a glass to these fine examples of the Irish’s formidable promotional prowess. 1. […]

The Water Cooler: What’s Resonating with Marketers in APAC

Blog Header 810x400 v05.02.01 LMS 1

> We’re back with our second APAC edition of The Water Cooler, focusing on what has changed in the engagements of senior marketers in India, Singapore and Australia. In order to identify the topics and posts that are resonating with marketers, we’ve used a metric called the LinkedIn Engagement Index, which is a measure of Senior Marketers’ engagement relative to the […]

How to Wow Your Audience with LinkedIn Video and Live Streaming

Pages Webinar Header

> Stopping the scroll. It’s become a top objective for marketers who want to earn attention and engagement on social media. How can you compel users casually browsing their feeds to stop scrolling and hear what you have to say? The goal is not to interrupt. (Interruption marketing is out, as you might’ve heard.) The […]

Marketing Book Worth a Look: Fanocracy by David Meerman Scott and Reiko Scott


> In the Internet Age, everything has been democratized, from influence to content creation to public relations. Brands no longer hold the cards, and the smart ones know it.  The pursuit of customers isn’t an adequate business model today according to David Meerman Scott, who believes that companies should be driven to foster fan communities […]

In This Together: Sharing Our COVID-19 Learnings


> As a communications and marketing professional for over two decades, I’ve seen my fair share of crises. The COVID-19 crisis is unlike any before, in terms of the pace, the global intricacies, and the very real personal and professional implications of every decision made.  It’s likely not a surprise that we — at LinkedIn […]

Staying Connected and Productive with Virtual Events


> In a matter of weeks, coronavirus has changed the world of work. As businesses prioritize the safety of their communities, many in-person events and gatherings have been cancelled. This leaves people looking for ways to stay connected. We’ve heard from a lot of you as you are considering virtual alternatives. LinkedIn is here to […]

3 LinkedIn Ads Strategies that Lead to Growth


> Editor’s note this guest post was contributed by Meghan Keaney Anderson, VP-Marketing at HubSpot. At HubSpot, our customers use LinkedIn ads to grow their businesses, and we asked some of our best and brightest to share their strategies with you. Learn the lessons that took them months to figure out so you can reach success faster: […]

How to Generate Leads When You Have Little to No Traffic

hqdefault 8

When you have a website that generates dozens and thousands of visitors a month, it’s easy to generate leads. What happens if you have little to no traffic to your website? How do you generate leads? Today I want to teach you how to generate leads when you have little to no traffic. RESOURCES & […]

The Water Cooler: Leadership, Sustainability, and Diversity Are Winning Topics on LinkedIn

Blog Header 810x400 v05.02.01 LMS

> With more than 675 million members, LinkedIn has become the Water Cooler of global business. Every day on the platform millions of professionals discuss and share content that’s important to them.   In this edition of the Water Cooler, we’re taking a look at the articles that garnered the most shares on LinkedIn in […]

What B2B Marketers Need to Know About Motivating Buyer Action

B2BResearchHeader Recovered

> Which is a better story to tell B2B buyers in your online messaging? >A deeply moving tale about a future in which your product or service solves their most pressing needs.A data dump of product features and high-level benefits. Despite the obvious answer, most marketers are falling short. “Eighty-eight percent of B2B marketers admit […]

How I Rank #1 For Very Competitive Keywords on YouTube

hqdefault 7

Since 2017, I’ve grown my YouTube channel from zero to over 490,000 subscribers. YouTube is the second most popular search engine on Earth. I’m ranked for keywords on YouTube that are some of the most competitive, like SEO and content marketing. Today, I’m going to break down how to rank number one for very competitive […]

The Rise of Mobile Messaging Apps, and Why Marketers Need to Take Notice


> The way human beings communicate is evolving before our eyes. If marketers haven’t gotten the message yet, then it’s high time.  The purpose of our profession can be sliced and diced in many different ways, but comes down to two core necessities: meeting our audiences where they’re at, and getting through to them with […]

How Focusing on Workplace Culture Drives Marketing Performance

casual team meeting side view picture id899113892

Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. Discover how here. We’ve all heard how important it is to have a positive workplace culture. After all, it costs quite a bit of money to replace unhappy employees. But what you might not know is that when you get it […]

Employee Advocacy for Marketing: Data & Strategy

statistics 3411473 1280 1024x682 1

With any strategy or new technology your company is introduced to, there may always be some underlying skepticism. This holds true because of the rapid growth of marketing over the years, the trends, and the plethora of technologies at your disposal. Yet, many times a few of these platforms and strategies become extremely worth investing […]

Insights to Power Your Higher Ed Marketing Strategy

EDUIFGMarchHeader Recovered

> As a Higher Education marketer, you’re always looking for fresh insights about your audience and industry.  Finding ways to attract high quality students is essential to satisfying your colleagues in admissions who are relying on you more than ever to help engage and convert prospective candidates.   LinkedIn hosts a community of more than 660+ […]

Why Every Startup Needs a Professional Blog Writing Service

first bump between colleagues at work everyday work in the office picture id1159039335

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a […]

What’s Trending: Developing Discipline

YogaHeader Recovered

> All of the exercise classes at your local gym — especially the really pricey ones — aren’t radically new ways of moving your body. People were riding bicycles for decades before Soulcycle or Peloton. People were lifting heavy things, quickly, long before Crossfit. Heck, yoga is a thousands-year-old tradition.  What makes the difference between […]

7 Marketing Trends to Help you DOMINATE Social Media in 2020

hqdefault 6

Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically. And look, if you’re going to follow advice from one or two years ago, it’s not really going to work in the future. Today I’m going to break down seven marketing […]

How Large Companies Can Minimize Content Creation Costs

employee meeting broker estate agent for contact to apartment and picture id1209059574

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. In fact, some larger companies – especially those that have been around […]

3 Startups Share Their Secrets for LinkedIn Marketing Success

StartupSuccessHeader Recovered

> By nature, startups tend to make their own rules. Entrepreneurial thinkers don’t follow; they lead. In many cases, the very reason these growing young companies exist is to address an absence in the marketplace or create a new niche of their very own. In the classic words of Wayne Gretzky: “I skate to where […]

How to Use LinkedIn Targeting for ABM Programs


> Though the term was officially coined in 2004, “In its purest form, account-based marketing has been around forever,” says Matt Heinz, attributing the heightened interest in ABM to advances in tools and technology that make it easier to execute.  Backing the assertion that ABM is now easier for B2B companies to execute, an ITSMA […]