How to Build Your YouTube Channel The Right Way – Module 1 – Lesson 2 – YouTube Unlocked

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Today is another day of YouTube Unlocked where we teach you how to go from zero to 100,000 subscribers. In this lesson we’re going to be teaching you how to build your channel. RESOURCES & LINKS: ____________________________________________Download the Assets mentioned in this course: https://neilpatel.com/training/ Playlist: https://www.youtube.com/playlist?list=PLJR61fXkAx13HymYam75l8XRyayA3ail4&playnext=1&index=1____________________________________________ With your channel it all comes down to researching. […]

What B2B Marketers Can Learn from TikTok (Without Making a Single Video)

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Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app. Many B2B companies have chosen to simply ignore TikTok because it doesn’t […]

How to create compelling content based on existing data

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30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy. While they may initially require more heavy-lifting to find and parse through, public data sets offer endless content possibilities. Fractl’s Project Manager Claire Cole shares strategies for creating original, […]

Align your content with customer intent via zero click search

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30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP features and their functions, including the answer box, the “people also ask” box, and the knowledge […]

A Close Look at How CIOs Are Engaging with Cybersecurity Content on LinkedIn

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Before jumping into the data, I’d like to give a special thank you to Elysia Shaw, Olga Milkovska, and Sandra Valminord for pulling Insights and contributing to this post!  This past year has accelerated a global transformation of the world of work, bringing with it an increased focus on cybersecurity. Driven by shifts to a […]

Adobe Inc. – From Garage Startup to an Empire

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Previous Episode on Carbon Nanotubes and Heart Disease:https://www.youtube.com/watch?v=TNfYzima37c ColdFusion Merch:INTERNATIONAL: https://store.coldfusioncollective.com/AUSTRALIA: https://shop.coldfusioncollective.com/ — About ColdFusion —ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my content, please consider subscribing!I’m also on […]

What’s Trending: Getting Better All the Time

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There’s nothing marketers do that they can’t do just a little bit better with measurement, experimentation, and optimization. The most successful marketers are constantly re-evaluating their tactics, refining their approaches, adjusting strategies — and then doing it all over again to get ever closer to perfection. I’ll go one step further: The most successful marketers […]

The Essential Guide to Email Marketing for Startups

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When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing. For all its faults, the individual nature of door-to-door selling […]

Reaching Your Audience on LinkedIn With Precision: A Primer [Infographic]

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For B2B marketers, effective targeting is make-or-break. When our content and ads are misaligned with the people they’re reaching, it tends to be a costly setback.  At LinkedIn, we’re fervently focused on helping marketers hit the mark and avoid delivering the right message to the wrong person. Our newly updated playbook, Mastering Targeting on LinkedIn, […]

How To Go From Zero to 100,000 Subscribers on YouTube – YouTube Unlocked – Module 1 – Lesson 1

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I’m really excited today because I’m going to teach you how to go from zero to 100,000 subscribers on YouTube. This is a two-week course, eight videos in total, actually six videos in total, sorry about that, and I’m going to end up breaking down everything you need to know about YouTube to start generating […]

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

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Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades. Nevertheless, it’s important for us all to start breaking the […]

Using Agile to Manage Your Enterprise Agile Transformation

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Over several years of working on Agile transformations, I’ve seen the whole spectrum of issues, ideas, and idiosyncrasies. Some organizations want a pixel-perfect plan for their entire transformation before they buy one single sticky note. Others demand agility of their employees practically overnight, providing little to no preparatory training. As you might imagine, neither approach […]

This Design Rule will help you sell a ton of products

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Designer Marty Neumeier explains the #1 design rule to know in order to sell a ton of products. With lessons from Apple, Steve Jobs, Kodak brand and more. the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear […]

Guide to using interactive 404s to boost your SEO

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30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end. Boost SEO by placing your sitemap, homepage tab, and search bar. Usage of conversational language along with attractive visuals reduces user’s contempt […]

Why behavior analysis is important online business

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30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet. In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. Developing analytical skills can help you better manage these […]

4 Little-Known Truths About Content Marketing Agencies

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Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever […]

Zycus Achieves 7.4x ROI through Precision Targeting on LinkedIn

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Digital transformation has brought brands closer to their audiences. However, the problem of having easy access to broad audiences can make it more challenging to engage the right customers. Even potential customers with little to no interest in your brand offerings want to”‘know more” or “read more.” Zycus, a global provider of source-to-pay procurement solutions, […]

Navigating a cookieless future

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30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from Google that they will be following a similar path for Google Chrome, effectively turning off tracking on Safari, which commands […]

Leveling the playing field: Ahrefs’ free product to help content creators compete in Google

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30-second summary: Google antitrust, the market cases you need to know. Google’s featured snippets do not payback content creators. How to make content discoverable — no matter the marketing budget. Tim Suolo, Ahrefs’ Chief Marketing Officer explains how they intend to level the playing field for smaller players. While Google faces lawmakers with antitrust cases, […]

VidMob Uncovers the Secrets to Creating Effective Videos for Brand Awareness, Thought Leadership and Lead Generation

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Editor’s Note: This guest post was co-authored by Sarah Graham, Research Strategist at VidMob. To shed light the mysteries of effective video, VidMob analyzed more than 19,000 videos that delivered 425 million impressions on LinkedIn from 2019 and 2020. Using Creative Intelligence — VidMob’s AI technology — the company identified creative attributes and performance metrics. […]

How to Get Millions of Visitors Like Quora

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Today I’m going to teach you how to get millions of visitors like Quora. RESOURCES & LINKS: ____________________________________________Quora: https://www.quora.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________ So if you don’t know what Quora is, it’s a Q and A website. Let’s go to quora.com so just you can check it out, and this site here pretty much breaks down questions and […]

5 Powerful Lessons From The World’s Most Influential CMOs 2020

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This year changed the rules of engagement for marketing: a global pandemic and a renewed call for action on systemic racism challenged Chief Marketing Officers (CMOs) to engage with employees, customers, and communities in new ways.Their stories made the World’s Most Influential CMOs 2020 report our most important yet. We partnered with Forbes and Sprinklr […]

Top Content Marketing Posts of The Week

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There was some great content published this past week, specifically in the content marketing industry. Instead of just sharing each of these, I thought I would summarize them here in a quick post. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? By Stephanie Stahl For the 11th year […]

The Biggest Mistake (you’re probably making) with Your Brand

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Bestselling author and the godfather of modern brand marketing Marty Neumeier explains the biggest mistake (you’re probably making) with your brand. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv […]

Why dark mode web designs are gaining popularity

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30-second summary: The popularity of dark mode web design and its adoption by leading tech giants. How coders and web developers became influencers for this change. The impact of dark mode web design on users and their eyes. How dark mode web design leads to less battery consumption. Various guidelines available online to adopt this […]

Fivetran Drives Millions of Dollars in Pipeline With Authority-Building Content Delivered via Lead Gen Forms

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Fivetran, an automated data integration company based in Oakland, California. The software company wanted to jumpstart top-of-funnel leads for its sales team. Challenge On its own, simply sharing content on LinkedIn, however, wasn’t driving sufficient engagement or conversions. “We’re really growing as a company, growing as an organization, and that starts at the top with […]

Why You Should Write Content For Google and Not Social Media

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Today I’m going to share with you why you should write content for Google and not social media. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________ So, here’s the analytics for my site, neilpatel.com. I’m recording this video on a Saturday, as you can see, I’m getting roughly 997 people right now on my website, which isn’t bad […]

Brett Favre – How to make your own luck

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In this episode of Behind the Brand, host Bryan Elliott sits down with Hall of Fame QB Brett Favre. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are […]

Three uncommon on-page SEO analysis techniques (That move the needle)

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30-second summary: On-page SEO is one of the most effective ways to boost your organic search engine rankings, improve your website’s user experience (UX) offerings, and grow your business consistently. But, without understanding your audience and measuring your results, how can you make changes or create strategies that actually make a difference? In short, you […]

What’s Trending: Strengthen Your Strategy

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Marketing is a highly strategic profession. We set measurable goals, keep a close eye on the metrics that matter most, and are constantly optimizing and improving performance. Every digital ad and every piece of content is part of our ingenious master plan. That’s the ideal form of marketing. In practice, of course, things can get […]

5 Rules of Engagement for Thought Leadership

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Thought leadership is a critical tool for financial services marketers. The question is, How do you get your thought leadership to break through?  When original content is delivered to a highly engaged audience on LinkedIn, financial services brands can establish themselves as authentic thought leaders and anchors of trust while realizing the benefits of a […]

The Water Cooler: Marketing Pros Explore the Larger Lessons of COVID

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There are now more than 706 million LinkedIn members, and every month on the platform these professionals engage with and discuss content that’s important to them — inside and outside the office. In this edition of the Water Cooler, we’re taking a deeper dive into the articles that are receiving the most shares on LinkedIn. […]

A Quick Hack That’ll Help You Rank For More Keywords

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Today I’m going to share with you a quick hack that’ll help you rank for more long-tail keywords. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/ Google Search Console? https://search.google.com/search-console____________________________________________ So if you already have it, make sure you sign up for Google search console. It’s a free app from Google, that tells you any errors you have […]

What Marketers Can Learn from Psychology

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Businesses pour thousands of dollars each year into web, mobile, radio, and TV advertising.  The average B2B business reports a $185,000 annual budget, and many expect that number to rise by next year. What’s the desired result? B2B advertising should drive emotional responses around your brand and convince customers to complete future purchases. However, before […]

The Worst Way to Test Agile Marketing, and What to Do Instead

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As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Many decide to experiment with an Agile pilot to see how this approach would go for their teams. Marketers who adapt […]

What Exactly Is High Quality Content?

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“Quality means doing it right when no one is looking.” ― Henry Ford Ahh, quality. It’s elusive golden word tossed around at least 20 times a day. If you’re the type of human being who refuses to roll with a mediocre definition of “quality,” you probably came here to define and learn what makes “quality content.” […]