Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever […]

Digital transformation has brought brands closer to their audiences. However, the problem of having easy access to broad audiences can make it more challenging to engage the right customers. Even potential customers with little to no interest in your brand offerings want to”‘know more” or “read more.” Zycus, a global provider of source-to-pay procurement solutions, […]

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from Google that they will be following a similar path for Google Chrome, effectively turning off tracking on Safari, which commands […]

30-second summary: Google antitrust, the market cases you need to know. Google’s featured snippets do not payback content creators. How to make content discoverable — no matter the marketing budget. Tim Suolo, Ahrefs’ Chief Marketing Officer explains how they intend to level the playing field for smaller players. While Google faces lawmakers with antitrust cases, […]

Editor’s Note: This guest post was co-authored by Sarah Graham, Research Strategist at VidMob. To shed light the mysteries of effective video, VidMob analyzed more than 19,000 videos that delivered 425 million impressions on LinkedIn from 2019 and 2020. Using Creative Intelligence — VidMob’s AI technology — the company identified creative attributes and performance metrics. […]

Today I’m going to teach you how to get millions of visitors like Quora. RESOURCES & LINKS: ____________________________________________Quora: https://www.quora.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________ So if you don’t know what Quora is, it’s a Q and A website. Let’s go to quora.com so just you can check it out, and this site here pretty much breaks down questions and […]

This year changed the rules of engagement for marketing: a global pandemic and a renewed call for action on systemic racism challenged Chief Marketing Officers (CMOs) to engage with employees, customers, and communities in new ways.Their stories made the World’s Most Influential CMOs 2020 report our most important yet. We partnered with Forbes and Sprinklr […]

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need […]

There was some great content published this past week, specifically in the content marketing industry. Instead of just sharing each of these, I thought I would summarize them here in a quick post. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? By Stephanie Stahl For the 11th year […]

Bestselling author and the godfather of modern brand marketing Marty Neumeier explains the biggest mistake (you’re probably making) with your brand. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv […]

30-second summary: The popularity of dark mode web design and its adoption by leading tech giants. How coders and web developers became influencers for this change. The impact of dark mode web design on users and their eyes. How dark mode web design leads to less battery consumption. Various guidelines available online to adopt this […]

Fivetran, an automated data integration company based in Oakland, California. The software company wanted to jumpstart top-of-funnel leads for its sales team. Challenge On its own, simply sharing content on LinkedIn, however, wasn’t driving sufficient engagement or conversions. “We’re really growing as a company, growing as an organization, and that starts at the top with […]

Today I’m going to share with you why you should write content for Google and not social media. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________ So, here’s the analytics for my site, neilpatel.com. I’m recording this video on a Saturday, as you can see, I’m getting roughly 997 people right now on my website, which isn’t bad […]

In this episode of Behind the Brand, host Bryan Elliott sits down with Hall of Fame QB Brett Favre. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are […]

30-second summary: On-page SEO is one of the most effective ways to boost your organic search engine rankings, improve your website’s user experience (UX) offerings, and grow your business consistently. But, without understanding your audience and measuring your results, how can you make changes or create strategies that actually make a difference? In short, you […]

Marketing is a highly strategic profession. We set measurable goals, keep a close eye on the metrics that matter most, and are constantly optimizing and improving performance. Every digital ad and every piece of content is part of our ingenious master plan. That’s the ideal form of marketing. In practice, of course, things can get […]

Thought leadership is a critical tool for financial services marketers. The question is, How do you get your thought leadership to break through?  When original content is delivered to a highly engaged audience on LinkedIn, financial services brands can establish themselves as authentic thought leaders and anchors of trust while realizing the benefits of a […]

There are now more than 706 million LinkedIn members, and every month on the platform these professionals engage with and discuss content that’s important to them — inside and outside the office. In this edition of the Water Cooler, we’re taking a deeper dive into the articles that are receiving the most shares on LinkedIn. […]

Today I’m going to share with you a quick hack that’ll help you rank for more long-tail keywords. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/ Google Search Console? https://search.google.com/search-console____________________________________________ So if you already have it, make sure you sign up for Google search console. It’s a free app from Google, that tells you any errors you have […]

Businesses pour thousands of dollars each year into web, mobile, radio, and TV advertising.  The average B2B business reports a $185,000 annual budget, and many expect that number to rise by next year. What’s the desired result? B2B advertising should drive emotional responses around your brand and convince customers to complete future purchases. However, before […]

As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Many decide to experiment with an Agile pilot to see how this approach would go for their teams. Marketers who adapt […]

“Quality means doing it right when no one is looking.” ― Henry Ford Ahh, quality. It’s elusive golden word tossed around at least 20 times a day. If you’re the type of human being who refuses to roll with a mediocre definition of “quality,” you probably came here to define and learn what makes “quality content.” […]

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, […]

In this episode of Behind the Brand with Bryan Elliott, Chief Product Officer at Adobe Scott Belsky explains why nothing extraordinary was achieved in ordinary ways. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about […]

Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists:1. Behind the Brand full-length episodes:http://bit.ly/BTBfull-length 2. The BEST advice from some of […]

In this episode of Behind the Brand, host Bryan Elliott talks with pro football Hall of Fame QB Brett Favre about what playing pro football taught him about succeeding in life. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our […]

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and […]

Can you imagine how easy your life would be if every website visitor purchased a product? After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. Easy and done.  However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your […]

30-second summary: The research shows most agencies failed when it comes to the performance of their website. Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle. Nebojsa Radakovic shares insights. Ever since Google announced that page speed would be a ranking factor […]

Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists:1. Behind the Brand full-length episodes:http://bit.ly/BTBfull-length 2. The BEST advice from some of […]

For content marketers, publishing can sometimes feel like the finish line. After all the audience research, the outlines, and multiple drafts, having the content finally available to your audience is definitely a victory. But creating and publishing that perfect draft is only the beginning of your content’s lifecycle. Now begins the exciting and rewarding journey […]

B2B marketing approaches can and do vary widely, but the need to reach and motivate decision makers is one thing that unites pretty much all B2B marketers. No matter which strategy you’ve adopted, or which industry you belong to, or which continent you call home, impressing key decision makers is probably a pivotal part of […]

Today I’m going over the last lesson in Instagram Unlocked, where I teach you how to go from zero to a hundred thousand followers. And today we’re going to be breaking down case studies and what you can learn from some of these successful people on Instagram. So you not only can get more followers, […]

If you want to listen to New Thinking or any other audiobooks, go to https://audible.com/coldfusion or text coldfusion to500 500 for a 30 day free trial! Carbon nanotubes sound like something out of science fiction movie, but their slowly starting to find uses in our lives. Today we’ll look at how they’re being used to fight heart […]

For marketers, nothing is more sought after than proven strategies. Knowing which strategies to use and when, can be the difference between good and great results. This is what makes our role as marketers unique. Our creative ideas and innovative approaches can inspire action. Yet, even the best marketers know we do this more effectively […]

Today, the power of community is more important than ever. Community is core to providing shared resources, support, and encouragement, which so many of us need in today’s world of work. And, even while working from home, you can still access many of your communities, including colleagues, connections — and even your partners — to […]

Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists:1. Behind the Brand full-length episodes:http://bit.ly/BTBfull-length 2. The BEST advice from some of […]

Design and branding legend Marty Neumeier who worked for Apple and Steve Jobs explains why Steve NEVER used focus groups — and neither should you. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special […]