Marketing Plugins

SEO Plugins

If you want to build a larger online audience, Search Engine Optimization (SEO) is imperative. While WordPress on its own is great for SEO, right out of the box, there are SEO plugins that can help your content rank higher. Here are a couple of WordPress’ best plugins to help you implement a better SEO strategy.


With more than 5 million active installations, Yoast SEO is one of the most popular WordPress plugins out there (it’s also one of the most downloaded plugins among WP Engine customers). Yoast helps you improve SEO, increase reader engagement, and attract more visitors through social media with its settings. The
plugin’s main features include keyword optimization and content analysis—the plugin will literally tell you what you should change in your content, keyword-wise, to rank higher in search engine results. Other awesome aspects of Yoast SEO include a readability check, which ensures its technical configuration rolls out the red carpet for search engines, as well as easy canonical URL enablement, 24/7 support, and more.

All in One SEO Pack

All in One SEO is another tool that allows you to optimize your content for search engine results. While this plugin offers powerful SEO functionality out of the box, there are also advanced options (including an API) for developers. All in One SEO supports many integrations, including Google sitemaps, AMP, Google Analytics, and it’s PHP 7+ compatible. One of the most useful features in All in One SEO is its “Pages” view, which allows you to make bulk changes to the SEO title, description, and keywords of your content.

WordLift – AI Powered SEO

WordLift brings the power of Artificial Intelligence to help publishers and content editors produce richer content, grow their organic traffic, and engage with their audience. This plugin helps you organize posts and pages by adding facts, links, and media to build beautifully structured websites, for both humans and search engines.

SiteMap Plugins

A sitemap is a list of website pages that puts your content into an organized model, making it easier for web crawlers to navigate your site. When your WordPress site has an effective sitemap, it makes it easier for search engines to understand what types of content you’re offering and it can improve search engine rankings. Aside from the already mentioned SEO plugins (which include sitemap functionality), here are a few other sitemap plugins you might consider.

Google XML Sitemaps

Google XML Sitemaps is among the most popular sitemap plugins with more than 2 million active installs. You can use this plugin to generate a special XML sitemap that helps the most popular search engines (Google, Bing, Yahoo, and index your site. XML Sitemaps is easy to use and it won’t detract
from site performance.


Jetpack by WordPress offers a multitude of security, performance, and site management features, including sitemap capabilities. Upon installing, Jetpack automatically creates a sitemap for your site, as well as one tailored specifically for Google News. If you decide to use a different sitemap plugin, you can still install Jetpack for its other features and turn the sitemap capabilities off.

Lead Generation Plugins

A business simply cannot survive without adequate lead generation; without lead generation, you can’t reach out to new customers and discover opportunities. To grow your business, it’s essential to have an effective and reliable lead generation plugin on your WordPress site(s). These plugins will help you collect and manage emails, find new clients, and expand your

HubSpot All-In-One Marketing

Hubspot All-in-One Marketing is a free WordPress plugin that will help you grow your email list, manage your contacts, and send marketing emails all through HubSpot’s free CRM. This plugin includes lead capture tools like forms, popups, live chat, and an integrated free contact database (CRM). Hubspot All-in-One Marketing also allows you to build and send email campaigns and manage your digital ads through HubSpot. All these features work immediately with no developer help needed.

Popups by OptinMonster

OptinMonster helps you grow your email list and get more subscribers with popup and other types of high converting optin forms. OptinMonster is available for free, but does require a paid subscription to use. The plugin comes with an easy-to-use form builder, exit-intent technology, page-level targeting, and behavior automation, all of which have resulted in massive conversion rates for users.


SumoMe generates leads by helping your readers tweet and share your content. The plugin also adds a pop-up opt-in signup form on your website. Tools like the SumoMe welcome mat, smart bar, scroll box, and more will help you grow your  traffic while collecting valuable leads.


MailOptin is another great plugin that helps with lead generation, customer acquisition, and email marketing and automation. The plugin allows you to exponentially grow your mailing list and display targeted messages across your
WordPress website(s) with popups, before and after post-optin forms, and sidebar/widget subscriber forms. MailOptin also lets you send automated/event-triggered newsletters such as automatic new post notifications.