How Business Fail at Customer Reviews part 2

3 More reasons why local business fail at obtaining reviews

Simply running “a good business” or “having great customer service” is not enough. Sure, you’ll probably get some reviews, as you should. And of course you do need happy customers to have good reviews. But there’s much more to it than that.

I’ve helped pretty much every type of “local” business get more and better reviews, and get more customers (or clients or patients) out of the deal. Here are what I consider to be the top 10 mistakes to avoid if you want to get dialed-in on reviews:

3. Sounding impersonal. Try to ask in-person initially, if at all possible. It’s hard not to ask in a classy way everyone’s comfortable with, if you do it face-to-face. If and when you send an email, make it conversational and not stuffy. Say please and thanks.

4. Not diversifying. For one thing, it looks strange (at best) if you’ve got 100 reviews on Google and few or no reviews anywhere else. There are many other reasons you’ll want to get reviews on a variety of sites. (See this if you’re curious: http://www.localvisibilitysystem.com/2014/06/04/16-reasons-to-get-reviews-on-a-diversity-of-sites/)

5. Not offering an easy and/or “private” review site as an option. You may want reviews on Yelp and Google above all, but those sites can be a hassle for customers in a variety of ways, and they may not want to review you there. That’s why you need to mention easier review sites as fallback options. Facebook, BBB, and YellowPages come to mind. Also, they may not want to use their full name on a review site, so if you’re in a sensitive industry (probably some brand of law or healthcare), sites like Avvo and HealthGrades don’t require the reviewer to leave a name.

How Does Your Business Look in Google?

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