30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local keywords, establish a local content schedule, and more. Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful local […]
Tag Archives: GMB
30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new reality. Search data can help inform the strategic decisions around store locations, hours, payment methods and so much more so that your business can make smarter and more informed […]
30-second summary: SEO has evolved to cover a wide range of efforts that contribute to traffic generation. The easiest way to improve search visibility is to have an arsenal of tactics at your disposal for creating a top-ranking page. Improving the quality of content and backlinks are prime ranking factors that influence the placement of […]
30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they can invest more in Ads, what are the options left for your small business in this period? According to GoGulf, 46% of all Google searches are of people searching […]
30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search queries to provide all the needful information people could need. Google also made […]
You want your business to succeed, right? Well who doesn’t? Because you want to succeed, you’re out there looking for information, trying to improve. And other people know that. And because they know that, they’re continually hitting you up with scams. And people are creating all this information out there, telling you what you should […]
There are many different types of searches that Google recognizes, and one of these types is a local search. That means that the user isn’t just looking for the best Italian restaurant in the world; they want the best Italian restaurant near them. They don’t have to include the terms “near me;” in most cases, […]
Your Google My Business (GMB) listing and account are absolutely central to achieving success with local SEO. If you want customers to find you, especially new customers who aren’t just searching for your business name, you need a fleshed out and properly optimized GMB account. Unfortunately, many businesses make important mistakes with their GMB account […]
Google My Business listings are becoming richer every week, with new features being introduced or updated constantly. A recent addition to GMB is Google My Business Video, and guest contributor Ben Fisher is here to give you some ideas and guidelines on how to use this listings content format to win new customers. We all […]
What is search engine optimization? Why should you be concerned about it as a small business owner? For one, search engine optimization is an ideal way to reach your target audiences by using relevant search terms and custom content to boost your page relevancy. This means that your website will gain more exposure with minimal […]