Tag Archives: Reputation

The current crisis has reduced the size of marketers’ tactical toolkit. In-person events are off the table, and people seem less interested in product-pushing advertising.  For all of these reasons and more, content marketing is emerging as 2020’s most valuable tactic. People need advice, information, and entertainment. The best content can combine all three. People […]

30-second summary: Digital marketing is hard to organize, even in perfect conditions. There are hundreds of micro-tasks involved which are hard to report and account for. It is incredibly hard to handle it all from home, where there are dozens of distractions to deal with.Working from home will take some time adjusting. So take some […]

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider […]

30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins. A website traffic analysis can help you […]

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice. The recent disruptions have forced businesses all over the world to […]

In chapter four of Mean People Suck, I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth of the internet has altered the customer journey significantly. I was particularly struck […]

Every year the social media marketing community turns into fortune tellers — we collectively try to predict what trends, features, and innovations will take place in the upcoming year. Of course, trying to predict social media trends is much more trustworthy than fortune-telling even if you’re using astrology as a framework for that.  Most social […]

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could […]

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a […]

Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don’t always go as planned. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should […]