Many people opine that press releases have been done to death. However, this post will disabuse such a notion. Social media has transformed the way today’s people communicate with each other. Businesses, nowadays, work industriously to find novel ways of communicating and making their presence felt on the mammoth social media platforms. And one such tool, helping businesses to do seamless and effective communication upon these platforms, is a press release.
Revamped press release is ready to take the web by the storm
Since their inception, press releases have helped in business promotion. Now, with the advent of the web, releases have become important in communicating a company’s laurels or critical information to its targeted customers and/or prospects.
At present, every company-whether big or small-is making a beeline for social media, which is the most integral part of any marketing campaign. Because of its speedy growth, social media is slowly replacing the more conventional brand communication channels. At this juncture, the need for a formal communication model on social media platforms is fulfilled by a release.
A press release has become the finest tool for managing public relation on current social media platforms. However, in the era of the web, the releases have undergone some noteworthy changes. One of the most important changes has been related to a release’s search engine friendliness. That is, every release will have specific/targeted keywords, which your audiences are likelier to type.
Why press releases are so important?
Press releases have gained a foothold in the realm of internet marketing because of the following factors:
Unveiling a new service or product
Whenever you wish to announce an addition to your company’s range of offerings, you draft a press release. The release will be rich in keywords. (However, keyword stuffing-excess of keywords-should be avoided.) Once drafted, a release will be submitted to a prominent Press Release Directory.
Improving brand image
Because of their ease of publishing, releases have become an important medium to improve your brand’s image. Always remember, the more you publish informative releases, the better it is for your business’s brand image.
Releases often help in enhancing a reader’s knowledgebase. All you have to do is to add a few important links-that redirect a reader to informational webpages-on the release’s page.
Through these points, it is evident that press releases are an important promotional tool on the web.