Why Do an Audit?
Is your local business falling short with its efforts to rank for those coveted local pack and map results on Google?
After the paid search ads, local packs are often the first thing potential customers see when they search for a product or service in a specified area. And this naturally means that not being visible on a local search result is a serious missed opportunity for your business.
If you’re still unsure about what Google’s local pack results are, we’ve included a screenshot below for the search term “furnace repair” to make you understand better.
Google’s search algorithm understands that the intent of my search query is to find a local business in my area. The local pack was developed in order to show the most relevant results for a particular user’s search, and there are essentially three main components that factor into these rankings: proximity, prominence, and relevance.
Now, if you’ve not made any efforts to make sure that you show up in the local pack or as a GMB listing, worry not. Here are 5 quick steps so you can audit your Google My Business listing, compare yourself to top competitors, and make the necessary changes to attain those valuable local rankings.
Fill out the form on the right and we will get started on your Audit Report.