Author Archives: Michael Paul

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, […]

In this episode of Behind the Brand with Bryan Elliott, Chief Product Officer at Adobe Scott Belsky explains why nothing extraordinary was achieved in ordinary ways. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about […]

Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists:1. Behind the Brand full-length episodes:http://bit.ly/BTBfull-length 2. The BEST advice from some of […]

In this episode of Behind the Brand, host Bryan Elliott talks with pro football Hall of Fame QB Brett Favre about what playing pro football taught him about succeeding in life. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our […]

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and […]

Can you imagine how easy your life would be if every website visitor purchased a product? After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. Easy and done.  However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your […]

30-second summary: The research shows most agencies failed when it comes to the performance of their website. Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle. Nebojsa Radakovic shares insights. Ever since Google announced that page speed would be a ranking factor […]

Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists:1. Behind the Brand full-length episodes:http://bit.ly/BTBfull-length 2. The BEST advice from some of […]

For content marketers, publishing can sometimes feel like the finish line. After all the audience research, the outlines, and multiple drafts, having the content finally available to your audience is definitely a victory. But creating and publishing that perfect draft is only the beginning of your content’s lifecycle. Now begins the exciting and rewarding journey […]

B2B marketing approaches can and do vary widely, but the need to reach and motivate decision makers is one thing that unites pretty much all B2B marketers. No matter which strategy you’ve adopted, or which industry you belong to, or which continent you call home, impressing key decision makers is probably a pivotal part of […]

Today I’m going over the last lesson in Instagram Unlocked, where I teach you how to go from zero to a hundred thousand followers. And today we’re going to be breaking down case studies and what you can learn from some of these successful people on Instagram. So you not only can get more followers, […]

If you want to listen to New Thinking or any other audiobooks, go to https://audible.com/coldfusion or text coldfusion to500 500 for a 30 day free trial! Carbon nanotubes sound like something out of science fiction movie, but their slowly starting to find uses in our lives. Today we’ll look at how they’re being used to fight heart […]

For marketers, nothing is more sought after than proven strategies. Knowing which strategies to use and when, can be the difference between good and great results. This is what makes our role as marketers unique. Our creative ideas and innovative approaches can inspire action. Yet, even the best marketers know we do this more effectively […]

Today, the power of community is more important than ever. Community is core to providing shared resources, support, and encouragement, which so many of us need in today’s world of work. And, even while working from home, you can still access many of your communities, including colleagues, connections — and even your partners — to […]

Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists:1. Behind the Brand full-length episodes:http://bit.ly/BTBfull-length 2. The BEST advice from some of […]

Design and branding legend Marty Neumeier who worked for Apple and Steve Jobs explains why Steve NEVER used focus groups — and neither should you. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special […]

Today I’m going to be going over Instagram Marketing Hacks. RESOURCES & LINKS: ____________________________________________Download the Assets mentioned in this course: https://neilpatel.com/training/instagram-unlocked/ Ubersuggest: https://neilpatel.com/ubersuggest/ Playlist – Instagram Unlocked: https://www.youtube.com/watch?v=eJ2NNy1F6y4&list=PLJR61fXkAx13W2yl_3VdXqspy4-5DCKKm____________________________________________ Hack number one, understanding user engagement. Engagement and community. Look, the algorithm bumps posts from accounts that users interact with. This means for creators that are focusing […]

In this episode of Behind the Brand, host Bryan Elliott talks with Vimeo CEO Harris Beber about why video is the most powerful way to tell your story. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to […]

In this episode of Behind the Brand, host Bryan Elliott talks with Vimeo CEO Harris Beber about why video is the most powerful way to tell your story. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to […]

— About ColdFusion —ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my content, please consider subscribing!I’m also on Patreon: https://www.patreon.com/ColdFusion_TVBitcoin address: 13SjyCXPB9o3iN4LitYQ2wYKeqYTShPub8 — New Thinking Book written by Dagogo Altraide […]

In this episode of Behind the Brand with Bryan Elliott, Harris Beber, Vimeo Chief Marketing Officer talks about Vimeo vs. Youtube; creative opportunities for creators; OTT distribution and more. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group […]

Sunday night’s EMMY Awards gave us plenty of ideas for TV shows to binge watch.  But does binge-watching session give you a guilty feeling — like you could’ve been more productive for those three (okay five) hours? Let’s face it — if you’re reading a blog post about TV shows, you’ve succumbed to autoplay more […]

You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them. Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily. Mapping has come […]

When I joined my longtime colleague and friend Howard Dresner at his company Dresner Advisory Services earlier this year, I was excited to be going back to my roots in Business Intelligence (BI). I also looked forward to the upcoming fourth annual Real Business Intelligence event to be held in the spring at MIT.  Well, […]

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […]

We’re on Module two, lesson one. And this lesson is all about behind the scenes. Now this module will be focused on marketing and growth. And the key to that is understanding Instagram’s algorithm. See, once you understand the algorithm and you see what’s happening, it’s much, much, much easier to figure out how to […]

Making a decision to allocate budget for long term improvement can be a tough call. Of course, we know intuitively that investing in the future delivers exponential rewards. Be it buying a physical product that improves efficiency or putting dollars toward intangible line items like employee education such as Agile training. Either way, reinvesting profits […]

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. But the truth is that most marketing campaigns don’t need […]

In this episode of Behind the Brand with Bryan Elliott, Danica Patrick explains how spending time alone can lead to inspiration. Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv […]

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes […]

The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience. In this article, we’ll explain the lead qualification process step-by-step. But first, the why. Why is the […]

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Here’s the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcasthttp://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBrand.tv Here are my personal favorite Behind the Brand playlists:1. Behind the Brand full-length episodes:http://bit.ly/BTBfull-length 2. The BEST advice from some of […]

30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within one-stop apps that […]

30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile. Starting in 2021, […]