30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local keywords, establish a local content schedule, and more. Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful local […]
Tag Archives: Citations
27
Jun
Jun
30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content. Georgi Todorov shares a comprehensive guide on […]
11
Jun
Jun
30-second summary: SEO has evolved to cover a wide range of efforts that contribute to traffic generation. The easiest way to improve search visibility is to have an arsenal of tactics at your disposal for creating a top-ranking page. Improving the quality of content and backlinks are prime ranking factors that influence the placement of […]
15
May
May
Editor’s Note: Melanie Deziel is Founder of StoryFuel and Author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. We are all continuing to adjust to major changes in routines, behaviors, and workspaces. In step with this new reality, marketers must adapt their messaging, so that it’s both contextually aware and continues to drive […]